A new chapter in local commerce and community development was written on Saturday, November 29, 2025, as Cha Cha Supermarket officially opened its doors to the public. Situated strategically along National Highway Number 5, directly opposite the bustling Bomono Market, the modern retail facility is the first of its kind in the area—bringing excitement, pride, and renewed hope to residents.
The inauguration ceremony, which unfolded under a festive atmosphere, drew a remarkable crowd of administrative authorities, traditional rulers, clergy, Cha Cha workers, business partners, and enthusiastic community members. The representative of the SDO for Dibombari Subdivision, presided over the ribbon-cutting ritual, declaring the supermarket officially open to the public.
A Landmark for Local Commerce
Cha Cha Supermarket boasts a rich variety of products and services tailored to the needs of Bomono Ba-Mbengue and its environs. The facility includes a bakery, a pastry corner, and a restaurant—making it a one-stop centre for families and travellers along the highway. Many locals described the supermarket as a “dream come true,” noting that it brings convenience, employment, and modern shopping to their doorstep.
Local artists animated the ceremony with vibrant performances, infusing cultural pride into the event. Guests also sampled some of Cha Cha’s most popular beauty and household products, including the renowned African Black Soap, Snail Soap, and Cha Cha Pomade, among others.
CEO Foso Hassan: “We Are Here to Build, Not to Destroy”
One of the highlights of the day was the powerful and heartfelt speech delivered by Mr. FUESSOH ASAN, CEO of Cha Cha Company and a key figure within the RADEM Group. Speaking with warmth and humility, he introduced himself to the community and addressed misconceptions about his origins.
“Many people may not know me,” he said. “I am FUESSOH ASAN, from Baba I in Ngoketunjia Division, Northwest Region. I am one of you, and I respect the traditions of Bomono Ba-Mbengue.”
He emphasized the mission of Cha Cha Company as one rooted in development, innovation, and empowerment.
“We have come to develop, not to destroy. To build, to create, and to provide employment. What is needed is the will—and you are my support,” he told the crowd.
Mr. ASAN also addressed some of the challenges faced by investors, including administrative bottlenecks and security concerns, calling for greater collaboration and tolerance to encourage innovation and growth.
A Strong Commitment to Women and Youth
In line with the company’s vision for community empowerment, the CEO announced upcoming opportunities for women and young people. These include:
- Training in bee farming
- Business education for individuals interested in selling Cha Cha products
- Guidance for anyone seeking support in preparing business models or business plans
He further revealed that the area already hosts a Cha Cha factory, describing the supermarket as “just the beginning” of greater investments to come.
Traditional Authorities Welcome the Initiative
The representative of the Chief of Bomono Ba-Mbengue delivered words of appreciation, expressing the community’s satisfaction with this new economic venture. He assured the CEO and the RADEM Group of the continuous support of the traditional authorities.
A Celebration to Remember
The inauguration ended in high spirits, with a family dinner, traditional dances, and lively entertainment that brought together people of all ages. Laughter, music, and unity filled the air as residents celebrated a milestone that promises to transform the economic landscape of Bomono Ba-Mbengue.
As part of the closing activities, Cha Cha Company projected its new publicity banner in both English and French, showcasing the brand’s expanding vision.
A Promising Future
With its dynamic combination of retail services, local investment, and community-centered mission, Cha Cha Supermarket is set to become a major driver of social and economic development in the Dibombari subdivision. The company’s emphasis on training, innovation, and opportunity positions it as a key partner in the region’s growth.
“I want to thank all our partners, including Baba I All Stars,” Mr. FUESSOH concluded. “This is not just a supermarket—it is a Cha Cha hypermarket of great importance. Thank you very much.”
Bomono Ba-Mbengue now looks forward to a brighter commercial future, fueled by the ambition and community spirit of Cha Cha Company and the RADEM Group.
