As the clock ticked toward the close of 2025, the atmosphere at ChaCha Company Limited’s end-of-year gathering was charged with reflection, gratitude, and renewed determination. On New Year’s Eve, December 31, 2025, the company’s CEO, Mr. Fuessoh Asan, delivered a powerful and deeply personal address that went beyond routine corporate talk—offering staff what many have long asked him for:the secret to success in business and in life.
Standing before staff and administrators, Mr. Asan used the moment not only to review the company’s journey but also to share lessons shaped by struggle, resilience, and vision. His message was clear: success is not accidental; it is built on values, courage, and the ability to dream beyond limits.
A Year of Progress—and Untapped Potential
Mr. Asan began by thanking the workforce for their commitment throughout 2025, acknowledging milestones such as new infrastructures, expanded production, and diversified business lines. Yet, in a rare show of candid leadership, he admitted that the year fell short of its full potential.
“2025 was not a perfect year for us,” he told staff. “We have all the necessary tools to do better than we have done. We could have gone further.”
Despite the challenges, he expressed heartfelt appreciation for the unity and love shown by employees, particularly during moments when the company faced internal and external pressures. He recounted how that support moved him deeply, reinforcing his resolve to fight for the company’s future.
“There were people who willingly wanted to destroy this company,” he said. “But we stood our ground and said no. They cannot do it.”
The Question Everyone Asks
Mr. Asan then turned to a question he said follows him everywhere: “What is your secret to success?” His answer, distilled into three simple but powerful principles, held the audience spellbound.
1. Love: The Foundation of Strength
The first pillar, he said, is love—especially love for family. According to the CEO, appreciating family and those who support you creates emotional balance and inner strength, essential for any entrepreneur or worker striving to succeed.
2. Defeat Fear: The Enemy of Progress
The second principle was defeating fear, which Mr. Asan described as the number one cause of failure.
“Why are we afraid?” he asked repeatedly. “Even death—one day all of us will die. Fear is the main thing that stops people from succeeding. Once you remove fear from your body, success starts coming.”
His words resonated strongly in a room filled with workers navigating uncertainty in a competitive business environment.
3. Think Big: See Beyond Limitations
The third and final pillar was thinking big. Mr. Asan challenged the mindset that dismisses success as mystical or undeserved, urging staff to reject small thinking and constant criticism.
“When you think small, you criticize everything,” he noted. “When you think big, what others see as huge, you see as small.”
He cited prominent African leaders and entrepreneurs as examples of individuals who rose not because of privileged backgrounds, but because they dared to dream big and act boldly.
Looking Ahead to 2026
As the year drew to a close, Mr. Asan struck a hopeful tone. He reminded staff that every ending is also a beginning, expressing optimism that 2026 would be a year of greater efficiency, productivity, and achievement for ChaCha Company Limited.
“I might not have been too efficient this year,” he said humbly. “Give me a chance for next year.”
The speech ended with applause, reflection, and renewed motivation—leaving staff not just inspired, but challenged to embrace love, conquer fear, and think beyond limits as ChaCha Company steps into a new year.
